Monday, October 4, 2010
Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good is a book written by Christopher Laszlo that details how modern companies have incorporated sustainability measures into their businesses. You'd be surprised by the profit revenue generated through sustainability measures - at least I know I was.
One of the main factors stressed through the book is that sustainability will not work if the whole organization is not on board and education practices are not put into place. Laszlo uses an example of a squeaky wheel to drive this point across. For a quick fix, a person can throw water on the gear and solve the noise for a short while. When the squeak comes back, louder and stronger, a person is inclined to use the same quick fix. This cycle will continue until someone investigates the cause of the squeak and delivers a solution that prevents the squeak from coming back.